Christian Appalachian Project announces RISE and Shine Campaign

Submitted by tadams on Thu, 10/19/2023

APPALACHIA – (Oct. 19, 2023) Christian Appalachian Project (CAP) announced the public phase of a three-year $95 million transformative campaign. This effort will allow CAP to be mindful of the immediate opportunities to grow and to discern the best way to continue to offer comprehensive services to people navigating the challenges poverty creates in Appalachia. 

RISE and Shine: The Campaign for Christian Appalachian Project is CAP’s largest and most ambitious philanthropic effort to date and will bring benefits to each of CAP’s 17 human services programs. During the campaign thus far, $78.1 million has been committed with a focus on four priorities: Standing with Appalachian Youth and Families, Meeting the Most Basic Human Needs, Building Strategic Partnerships, and Strengthening the Heartbeat of Volunteerism.   

“We are so excited to introduce the RISE and Shine campaign to the public. We really believe CAP is doing God’s work in our own backyard,” said Rob Lawson, co-chair of the campaign along with his wife Brittany. “If more people knew about CAP and the needs in Appalachia, then they would do something about it, too. We hope this campaign inspires people to participate in the life-changing programs and services of CAP, which restore hope to thousands of Appalachian children and families who struggle each day to break free from poverty.”  

Over the past three years, CAP has met increased needs in Appalachia amid the backdrop of natural disasters, recovery from a global pandemic, and continued historic inflation. People with scant financial resources have suffered the most. But, with the strength and commitment of CAP supporters; thousands of children, their families, seniors, and individuals with disabilities in Appalachia have access to critical services and resources during this difficult time.   

“My passion comes from where I come from,” Lawson said. “The truth of the matter is, Eastern Kentucky, Appalachia, is forgotten. There is a lot of help needed there. I’m a poor kid from Eastern Kentucky, so I get it; I understand the need. We join others with anticipation that CAP’s already generous current donors and a host of new ones would declare support by committing funds that continue to advance CAP’s mission.”  

More information about the campaign and ways to get involved can be found at  

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