By Tina Bryson

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes. Christian Appalachian Project (CAP) and its direct mail consultant, Creative Direct Response Fundraising Group (CDR), understand how their relationship fuels the impact of CAP’s mission. . .

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